1. Who is your audience?
2. What does your audience like?
3. Is the website easy to navigate?
4. Is your content easy to find?
5. Can you read the text?
6. Does it have to be an image?
7. Can it be done in code?
8. Do you know enough code to conquer the problem?
9. What problems are you trying to solve?
10. Do you have to have it?